I couldn't help but to respond to ileany's post. It is very sad that there are WOMEN out there who view this ad as inappropriate. I am 22 years old and I think it is very refreshing. It makes me look forward to still being comfortable with my body when I am 40, 50, 60, etc - and not that my "years of beauty" are limited. You are beautiful forever if you have that state of mind. These women are not showing the world "their secrets" - or however she worded it. These women are showing the world confidence. A tasteful ad such as this does not send the message "it's okay to reveal everything," it simply says "I am happy with myself."

Bottom line, if THIS ad bothers you, you might as well disconnect you and your children from all forms of media. Sex is everywhere, good body image is not.

I'm 18 and I thought they were all beautiful.

I am 47 years old - soon to be 48 and I cried when I saw the Pro-Age commercial. We need MORE. Our daughters need to see more of this.

I can't believe this isn't played. If the women were in their 20s it'd be on TV. Such BS.

Hello, I am Karen - Soon to be 48. Working full time and a full time student. I ADORE the Pro-Age ad. It mocks our society's image of a beautiful woman, while beautifully protraying older women. As far as skin? If you don't know the difference between a nude and smut - don't even talk to me. This commercial is a celebration of life.
I have had self-esteem issues most of my life and after viewing the Onslaught film - I can see why. But I have always known I have gorgeous skin and I take care of it. I have been using Dove products for almost 30 years. Most people think I am around 30 because of my skin. (Many think my daughter and I are sisters) Age is a number - or a state of mind. I like to keep my mind fresh with new ideas. I think it is about time someone in the "beauty industry" points out that there is more to beauty than some fixed standard. Power to you Dove! I put your Onslaught video on my MySpace page

Regardless of age, it still gets down to a self-esteem issue...are we happy with ourselves?

Hello,my name is Jeannetta,I'm,45,a careerwoman,and mother of three,though this
ad is mainly 50+,I,proudly use Dove products,and now for the past year Dove Pro age,has been wonderful,and great on my skin also healthly for my body's beauty.As funny though it my seem it even brought a strong confidence to except my approaching golden years.

For many years I,feared growing old,anti-aging was my way.However now I,truely
realize that just because you're,older don't mean you're,old.We're as young as we
feel.I,applauled those women it took self-confidence to pose in the nude,before millions in a positive beauty ad that brought confidence to many who feel beauty has a time limit.Dove Pro.age,proved that beauty really has no age limit,I,do look forward to my golden years.

I am 54 and have been a proud user of Dove for 30 years. I applaud the recent Dove Pro-Age commericial and support the positive image that this ad reflects! I appreciate reading all of the other postings on this site concerning the 50+ generation. I believe that we are setting high standards for the women younger than us, and we have a very powerful voice to be heard. I will be 55 in July and have earned my bachelor and masters degrees during the past seven years while I worked full-time. I could not have done this if I didn't have the love and support of my family, friends and other Dove women out there! Keep on shining ladies, we have just began! Thanks from the bottom of my Dove Pro-Age heart!

I am a 52-year-old Sunday School teacher who teaches teens. My teacher's guide directed me to Dove's campaign because we are talking about self-esteem this quarter.
I salute Dove for its bold campaign to redefine beauty.
Like my students, I have my own hang-ups about how I look, and am learning valuable lessons about how special, valuable, and beautiful we really are.
I hope Dove's message gets out there and hits home.

You should all see who is doing the flamenco footwork in the commercial backgroud, an over 60 year old dancer who is a real testiment for pro-aging. I'd love to see (not just hear) her on these commercials. Thank you Dove for what you doing for us all. As a woman quickly appraching 50 (and loving it!) and a mother of two girls in their early teens, I do appreciate what Dove is doing here.

I loved the commercial because it embraces age, shows us to love what God has given us, which happens so seldom in advertising.

Eileen, I'm a bit confused by your reaction to the commercial. The way the women were placed you see about the same amount of skin as on non-nude beaches. And this far pales in comparison to common Victoria's Secret and other commercials in which sex is being sold. I would be interested to know how you think commercials like those compare with commercials like these.

I do agree with those who point out: campaigns like these do look Dove look like a good public citizen attacking a system that tears women apart. So where is the line between PR and raising a good point?

Thanks!
Jen

I suggest you talk to your children about nudity, it's not nasty, it's not smut.... it's what God gave us, embrace it.

I agree! there is much worse nudity and violence on TV. There is nothing wrong with nudity as long as it is presented in a artistic fashion. There is nothing in those poses that suggest anything but an artform. They are not sexually suggestive. I think you see more nudity at the beach!

I am a 53 year old man married 28 years. My wife is a real cutie and would make a good proage model. Anyone who is upset by the ads need to grow up.

Bradley

Awesome job! You've locked in a new customer or two!
Me & the wife started seeing your ads the other day and love your standpoint!
I myself have blogged many times over the years of fakes (and flakes) and part of that being on how mainly women fake themselves out to apprear to be beautiful when in fact, myself and other men find it nasty! We mean of course, fake breasts, Botox injections, plastic surgery (whish yes we CAN tell what it looks like AKA: lion face woman), etc. Of course we've also coined the term "stick chicks are sick, we pick thick" an an anti-skin & bones look most supermodels embrace. Your commercials and ads show the appreciation of REAL beauty and something we muct embrace. The riddance of fake and how hollywood & magazines place as aa strain on what beauty is based off of a few (ironically, most of which is written by gay men). Im glad your making a stand and saying real beauty is in fact the best beauty abd not something that can be faked.

DOVE, YOU LOST A LIFE LONG CONSUMER - FOREVER.

As long as I can remember we have used Dove. I am 32 years old and am raising three children and I have to tear the Dove ads out of the magazines so that my kids don't confront me with a the barrage of questions about these women without clothes. What right do you have to bombard my house with your smut? How dare you suppose that you can flash your trashy naked women in front of my nine year old and think that I'll stand for it. SHAME ON YOU!!

Dove provides an outstanding product, but you can bet that I will never buy from you again. If the bottom dollar is all your interested in then please continue to market to all of the insecure women of the world who have been disillusioned by the devil in thinking that public nudity is shameless. I will not address these women, that’s are not my point. My point is that I don't have to stand for it and I won't. I have cancelled my subscription to Better Homes and Gardens because of the ads and rest assured that I will cancel any other magazine that insists on putting your ads in obvious places (like on the back of the front cover).

There are things that are far more beautiful in this world then a person showing her secrets to total strangers. Shame on you Dove. My mother would be so disappointed and if you think that my opinion is the minority then I would point out that morals won the last two presidential elections.

SHAME ON YOU DOVE.

Sincerely,
Eileen

I think you are completely right. In my opinion one of the major problems that women (and girls my age especially) have low self esteem and are uncomfortable in our skin is because men see these unrealistic adds on TV and on billboards and set higher standards for us. I am still in school and girls my age are pressured a lot by their boyfriends and by the beauty industries to change the way they look, when I think they are all beautiful because they are so unique.

It is wonderful what Dove is doing to help empower women of all ages. I wish it would do more by getting rid of the ads their parent company have towards targeting men such as the Axe ads. Until the men quit getting constantly bombarded with unrealistic images of women, it is going to be an uphill battle for us! You can't tell women they are beautiful and desireable and then turnaround and tell men that if they wear this cologne or use that deodorant then they will attract a young, sexy, thin supermodel.

It is about time that a well-known product such as Dove, has begun to address the problem of self-esteem of our young girls. As a child myself, many years ago, I recall the painful, and impossible way it was to portray the looks shown to us children. One of my sisters suffered from anorexia, another is suffering from facial scars from a serious car accident, another went so crazy trying to perfect her skin, that as adult now, she sufferes from permanent skin coloration and age spots at the age of 45. This is exactly what she spent so much money trying to prevent as a young woman in her 20's.

We all now have children of our own, and we are trying to help them see their beauty inside and out. Thank you Dove, for helping them see girls and women as they really are. Self-esteem is very important especially for young girls. Keep up the good work, Dove!!!!

WendyBeth